周榮昌(JOU, Rong-Chang)

Name: JOU, Rong-Chang
Chair Professor of Department of Civil Engineering,College of Science and Technology,National Chi Nan University, Taiwan
Phone on campus: (049) 2910-960 ext. 4956
Fax number:
rcjou@ncnu.edu.tw
Domain expertise：
Current research activities and interests include: 1) in-vehicle information systems for navigation and route guidance in congested traffic networks (ATMS/ATIS/APTS), 2) dynamic analysis of transportation system usage, 3) freight and passenger travel demand forecasting, 4) the application of advanced econometric and statistical methods for transportation policy analysis(congestion pricing, vehicle ownership and usage, LCC of air transportation, HOV)

Education

Ph.D., University of Texas at Austin, 1989-1993

Experiences

Transportation Research A, Editorial Advisory Board Member (SSCI, SCI and EI) (1997~迄今)。
獲提名為International Association for Travel Behaviour Research (IATBR) 2006 Ordinary Board Member。
持續審查國內外重要期刊如Transportation Research Parts A, B, C and E (SSCI, SCI and EI), Transportation Science (SSCI, SCI and EI), Transportation (SSCI, SCI and EI), Journal of Advanced Transportation (SCI Expanded), Transportation Research Record (SCI and EI), Transportmetrica (SCI), Urban Studies (SSCI), European Transport\Trasporti Europei, Journal of the Chinese Institute of Engineers (EI), 中國土木水利工程學刊 (EI), 運輸學刊 (TSSCI), 運輸計畫季刊(TSSCI)等十餘種期刊論文 (1995~迄今)。
External Reviewer, National Singapore Institute of Technology Postgraduate Dissertation Review Board (2007)
Reviewer, Ministry of Science and Technology Transportation Research Project Review Board (2003-present)
Member, Chinese Institute of Civil and Hydraulic Engineering Transportation Engineering Committee (2002-present)
Vice Chairman, Chinese Institute of Civil and Hydraulic Engineering Central Taiwan Branch (2008-present)
Assembly Representative, Chinese Institute of Civil and Hydraulic Engineering General Assembly (2008-2012)
Member, Chinese Institute of Civil and Hydraulic Engineering Students’ Affairs Committee (2010, 2012)
Member, Chinese Institute of Civil and Hydraulic Engineering College Board (2011–-2012)
Member, Chinese Institute of Civil and Hydraulic Engineering Education Committee (2012)
Member, Chinese Institute of Civil and Hydraulic Engineering Academic and Education Committee (2013)
Member, Chinese Institute of Transportation International Cross-Strait Relations Committee (2003-–2005; 2012-2014)
Chairman, Chinese Institute of Transportation Publications Committee (2014–-present)
Managing Editor, Chinese Institute of Civil and Hydraulic Engineering Journal of the Chinese Institute of Civil and Hydraulic Engineering (2014–-present)
The Chinese Institute of Civil and Hydraulic Engineering Outstanding Paper Award (2005)
The Chinese Institute of Civil and Hydraulic Engineering Outstanding Paper Award (2010)
The China Road Federation Outstanding Paper Award (2012)
Outstanding Thesis and Dissertation Advisor, The 2009 College Essay/Creative Work Competition and Conference on Transportation Engineering and ITS
Dissertation Advisor , The 2008 “Funding Opportunity for The National Science Council Doctoral Dissertation Fellowships for the Humanities and Social Sciences”
Member, Taichung County Government Sustainable Development Committee (2007-–2009)
Member, Taichung County Government Consulting and Road Safety Committee (2001-–2010)
Member, Taichung County Urban and Passenger Bus Route Committee (2007–-1010)
Member, Taichung City Government Consulting and Road Safety Committee (2011–-)
Member, Taichung City Urban Passenger Bus Route Committee (2011-–)
Member, Tainan City Urban Passenger Bus Route Committee (2011-–)
Member, Nantou County Urban Passenger Bus and Public Transportation Committee (2010-–2014)
Member, Taipei Metropolitan Urban and Passenger Bus Route Committee (2006–-2009)
Member, Highway Passenger Bus Committee (2008–-2011)
Reviewer, Highway Passenger Bus Remote Service Route Operation Loss Subsidization Taichung Taskforce (2008–-2011)
External Reviewer, National Singapore Institute of Technology Postgraduate Dissertation Review Board (2007–-2008)
Experiences External Reviewer, National Singapore Institute of Technology Graduate Thesis Review Board (2009)
External Reviewer, National Cheng Kung University Department of Communication Management Science and Institute of Telecommunications Management Self-Evaluation External Review Board (2008)
External Reviewer, I-Shou University Department of Civil and Ecological Engineering IEET Self-Evaluation External Review Board (2011)
External Reviewer, National Chaiyi University Department of Civil and Water Resources Engineering Self-Evaluation External Review Board (2012)
External Reviewer, Kainan University Department of Transportation Technology and Management Self-Evaluation External Review Board (2012)
External Reviewer, Aletheia University Department of Air Transportation Management Self-Evaluation External Review Board (2012)
Member, Toko University Department of Transportation/Logistics and Marketing Management “Department Affairs Advisory Committee” (2010-–2011)
Member, “Private Participation Establishment and Operation of the Electronic Toll Collection System” Coordinating Committee (2010–-present)
Member, Examination Yuan Professionals and Technologists Examination Board of Examiners (2003)
Member, Examination Yuan Civil Service Advanced Examinations Board of Examiners (2005)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2005)
Member, Examination Yuan Civil Service Promotion Examinations Board of Examiners (2007)
Member, Examination Yuan Professionals and Technologists Examination Board of Examiners (2009)
Convener, Examination Yuan Special Examination Local Government Civil Service Examination Transpiration Group (2010)
Member, Examination Yuan Civil Service Advanced Examinations Board of Examiners (2011)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2011)
Member, Examination Yuan Special Examination Local Government Civil Service Advanced Examination Board of Examiners (2011)
Member, Examination Yuan Special Examination Local Government Civil Service General Examination Board of Examiners (2011)
Member, Examination Yuan Civil Service Advanced Examinations Board of Examiners (2012)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2012)
Member, Examination Yuan Special Examination Transport Service Railway Operator Examination Board of Examiners (2013)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2014)
Member, Ministry of Education University and College Review Board (2010)
Member, Ministry of Education University and College Review Board (2014)
Member, Supervisory Union for Financial Legislation Committee (2010)
Host, 2011 Cross-Strait National Chi Nan University Interdisciplinary Symposium (Puli Chi Nan University; 2011/8/6-7)

220023 Introduction to Civil Engineering, Thursday 2-4pm, 514 Tech-Hall 2
225039 高等運輸規劃, Wednesday 9-12pm, 325 Tech-Hall 2
225049 Transpotation Technology, 1-4pm, 325 Tech-Hall 2

Current research activities and interests include: 1) in-vehicle information systems for navigation and route guidance in congested traffic networks (ATMS/ATIS/APTS), 2) dynamic analysis of transportation system usage, 3) freight and passenger travel demand forecasting, 4) the application of advanced econometric and statistical methods for transportation policy analysis(congestion pricing, vehicle ownership and usage, LCC of air transportation, HOV)

Research Achievements

Recipient, Ministry of Science and Technology Outstanding Research Award Seven (1995–-2001)
Recipient, Feng Chia University Best Paper Award and Best Invention Award (1995–-2001)
Recipient, National Chi Nan University Annual Outstanding Research Award (2008)
Recipient, National Chi Nan University 2nd Semester Excellent Teacher Assistant in a Professional Course (2009)
Member, National Chi Nan University Talent Review Committee (2012-–2014)
Participant, The 1994 International Association for Travel Behavior Research Subsidized by Feng Chia University (San Diego, Chile)
Participant, The 1996 EURO Working Group on Transportation Subsidized by the Ministry of Science and Technology (New Castle, UK)
Participant, The 1997 International Association for Travel Behavior Research Subsidized by the Ministry of Education (Austin Texas, USA)
Student, Short-Term Overseas Education Program Subsidized by the Ministry of Science and Technology (Kyoto, Japan; 2001/8–-2002/2)
Student, Short-Term Overseas Education Program Subsidized by the Ministry of Science and Technology (Sydney, Australia; 2005/9-–2005/12)
Participant, The 2006 Air Transportation Research Society Conference Subsidized by the Ministry of Science and Technology (Nagoya, Japan)
Participant, The 2006 International Association of Travel Behavior Research Subsidized by the Ministry of Science and Technology (Kyoto, Japan)
Participant, The 2008 International Conference on Application of Advanced Technologies in Transportation
Subsidized by the Ministry of Science and Technology (Athens, Greece)
Participant, The 2009 Air Transportation Research Society Conference Subsidized by the Ministry of Science and Technology (Abu Dhabi, United Arab Emirates)
Participant, The 2010 Work Conference on Transportation Research Subsidized by the Ministry of Science and Technology (Lisbon, Portugal)
Participant, The 2012 Euro Working Group on Transportation Subsidized by the Ministry of Science and Technology (Paris, France)
Participant, The 2013 Road Safety and Simulation Subsidized by the Ministry of Science and Technology (Rome, Italy)
Recipient, Ministry of Science and Technology Annual University and College Subsidization for Outstanding Talent (2010-–2012)
Recipient, Ministry of Education 2012 University and College Outstanding Talent Flexible Salary Program (NT $1.5 million/3 years)
International Program Committee (IPC) of the 2012 International Conference on Low-carbon Transportation and Logistics, and Green Buildings (LTLGB 2012)
The International Scientific Committee (ISC) of the EAST (2012)
Inclusion in Marquis Who’s Who in Science and Engineering, 7th Edition, 2003-2004.
Inclusion in Living Science Award, International Biographical Center, Cambridge, England, 2004.
Inclusion in Marquis Who’s Who in Science and Engineering, 8th-10th Edition, 2005-2009.
Inclusion in Marquis Who’s Who in America, 61st Edition, 2007.
Inclusion in Marquis Who’s Who in the Asia, 1st Edition, 2007.
Inclusion in 2000 Outstanding Intellectuals of the 21st Century,International Biographical Center, Cambridge, England, 2008
Inclusion in Asia/Pacific Who’s Who, Vol VII, Rifacimento International, 2008.
Inclusion in Outstanding Educators Worldwide-2007, International Biographical Center, Cambridge, England, 2007.
Inclusion in International Educator of the Year 2007 and 2012, International Biographical Center, Cambridge, England, 2007 and 2012.
Inclusion in Dictionary of International Biography, 34th Edition, International Biographical Center, Cambridge, England, 2008,
Inclusion in Top 100 Educators 2008 and 2011, International Biographical Center, Cambridge, England, 2008 and 2011.
Inclusion in Marquis Who’s Who in the World, 26th-29th Edition, 2009-2012.
Inclusion in Sir Isaac Newton Scientific Award of Excellence for 2012, American Biographical Institute, North Carolina, USA, 2012.

Journal:

Pai*, C. W., Jou, R. C. and Kuo, M. S. (2015, Oct). An investigation of factors thatdetermine motorcyclists’ adoption of an idle-stop system in Taiwan. International Journal of Sustainable Transportation. (Accepted). (SSCI).
Jou*, R. C. and Chen, K. H. (2015, Sep). How much will I pay for freeway realtime traffic information? Sustainability, 7, 13142-13153. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C. and Chen, T. Y. (2015, Mar). Willingness to pay of air passengers for carbon-offset. Sustainability, 7, 3071-3085. (SSCI). First and Contact Author、通訊作者.
Chen, P. L., Pai*, C.W., Jou, R. C., Saleh, W., Kuo, M. S. (2015, Jan). Exploring motorcycle red-light violation in response to pedestrian green signal countdown device. Accident Analysis and Prevention, 75, 128-136. (SSCI).
Jou*, R.C., Pai, C.W. and Wu, Y.C. (2014, Aug). Idling stop fines for exceeding legal idling times- from the driver's perspective. Transportation Research Part A, 66, 88-99. (SSCI). First and Contact Author、通訊作者.
Jou, R.C., Wu*, Y.C., and Liu, J.L. (2014, Jul). Minimum acceptable time for turning off idling engines: Evidence from Taiwan. Transportation Research Part D, 30, 62-71 . (SSCI). First and Contact Author.
Jou*, R.C. (2014, Jun). The amount of consolation compensation in road traffic accidents . Accident Analysis and Prevention , 67, 21-29. (SSCI). First and Contact Author、通訊作者.
Kuo, C. W. and Jou*, R. C. (2014, Apr). Asymmetric response model for evaluating airline service quality: An empirical study in cross-strait direct flights. Transportation Research A, 62, 63-70. (SSCI). 本人為通訊作者.
Jou*, R. C. and Chen, T. Y. (2014, Mar). Factors affecting the usage of public transportation, cars, and motorcycles usage. Transportation Research Part A, 61, 186–198. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C. and Huang, G.L. (2014, Jan). Willingness to pay price for tolls and on-board units for short-distance freeway users who normally avoid toll boots. Transport Policy, 31, 10-18. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C., Hensher, D., Chen, K. H. (2014, Jan). Freeway drivers’ willingnessto-pay for speeding fines. Transportation Letters: the International Journal of Transportation Research, 6(1), 14-22. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C. and Chen, K.H. (2014, Jan). Highway drivers’ willingness to pay for speeding violations in Taiwan. Journal of Advanced Transportation, 48(1), 86-94. (SCI). NSC 98-2410-H-260-023-SSS. First and Contact Author、通訊作者.
Pai*, C. W. and Jou, R. C. (2014, Jan). Cyclists' red-light running behaviours: An examination of risk taking, opportunistic, and law-obeying behaviours. Accident Analysis and Prevention, 62, 191-198. (SSCI).
Chao*, M.C., Jou, R.C., Liao, C.C., and Kuo, C.W. (2014). Workplace stress, job satisfaction, job performance, and turnover intention of health care workers in rural Taiwan. Asia-Pacific Journal of Public Health. (Accepted). (SSCI).
Pai*, C. W. and Jou, R. C. (2014). An investigation of factors that determine motorcyclists’ adoption of an idle-stop system in Taiwan. International Journal of Sustainable Transportation. (Accepted). (SSCI).
Jou*, R.C. and Chen, Y.W. (2013, Dec). Drivers' acceptance of delay time at different levels of service at signalised intersections. Transportation Research Part A, 58, 54-66. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C., Pai, C.W., Wang, P.L. (2013, Oct). Automobile drivers' willingness to pay for moving violation behaviour-compared to motorcyclists. Accident Analysis and Prevention, 59, 55-63. (SSCI). First and Contact Author、通訊作者.
Jou, R. C, Kuo*, C. W. and Tang, M. L. (2013, Oct). A study of job stress and turnover tendency among air traffic controllers: the mediating effects of job satisfaction. Transportation Research Part E, 57, 95-104. (SSCI). First and Contact Author.
Jou*, R.C., Kou, C.C. and Chen, Y.W. (2013, Aug). Drivers' perception of LOSs at signalised intersections. Transportation Research Part A, 54, 141-154. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C., Hensher, D., Chen, T. Y. and Chao, M. C. (2013, Jun). Hospitalization costs and duration of elderly motorcyclists’ accidents in Taiwan. International Journal of Injury Control and Safety Promotion, 20(2), 158-168. (SSCI). First and Contact Author、
Jou*, R.C. and Chen, K.H. (2013, Jun). A study of freeway drivers’ demand for real-time traffic information along main freeways and alternative routes. Transportation Research Part C, 31, 62-72. (SCI). First and Contact Author、通訊作者.
Jou*, R. C. and Yeh, Y. C. (2013, May). Freeway passenger car drivers’ travel choice behaviour in a distance-based toll system. Transport Policy, 27, 11-19. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C. and Chen, K. H. (2013, Mar). An application of cumulative prospect theory to freeway drivers’ route choice behaviours. Transportation Research Part A, 49, P.123-P.131. (SSCI). NSC 100-2410-H-260-051. First and Contact Author、通訊作者.
Jou*, R.C., Chien, J. Y. and Wu, Y. C. (2013, Mar). A study of passengers’ willingness to pay for business class seats of high speed rail in Taiwan. Transportmetrica A, 9(3), 223-238. (SSCI). NSC 99-2410-H-260-057. First and Contact Author、通訊作者.
Jou*, R.C., Jian, R.Y. and Wu, Y.C. (2013, Mar). Behavior of passengers regarding the purchase of business class seats on the high-speed rail in Taiwan: application of hurdle model. International Journal of Sustainable Transportation, 7(6), 468-479. (SSCI). NSC
Jou*, R.C., Chiou, Y.C., Kuo, C.W. and Tan, H.I. (2013, Feb). Freeway drivers’ willingness to pay for an on board unit under an electronic toll collection system. Transportation Research Part C, 27, 16-24. (SCI). First and Contact Author、通訊作者.
Chiou*, Y. C., Jou, R.C., Kao, C.Y. and Fu, C. (2013, Jan). The adoption behaviours of freeway electronic toll collection: A latent class modelling approach. Transportation Research Part E, 49, P.266-P.280. (SSCI).
Jou*, R. C., Lin, C. C. and Wu, K. F. (2013, Jan). The impact of income inequality on airfare pricing. Transportmetrica A, 9(1), 11-27. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C., Hensher, D., Su, W.C. (2012, Dec). The influence of new road infrastructure on tourism behaviour in Taiwan: the Sun Moon Lake experience. Road & Transport Research, 21(4), P.50-P.61. (SSCI). First and Contact Author、通訊作者.
Kuo, C.W., Jou*, R.C. and Lin, S.W. (2012, Dec). Turnover intention of air traffic controllers in Taiwan: A note. Journal of Air Transport Management, 25, P.50-P.52. (SSCI). 本人為通訊作者.
Jou*, R.C. and Wang, P.L. (2012, Nov). The intention and willingness to pay moving violation citations among Taiwan motorcyclists. Accident Analysis and Prevention, 49, P.177-P.185. (SSCI). First and Contact Author、通訊作者.
Jou, R. C., Huang*, W. H., Wu, Y. C. and Chao, M. C. (2012, May). The asymmetric income effect on household vehicle ownership in Taiwan: a cointegration approach. Transportation Research Part A, 46 (4), P.696-706. (SSCI). First and Contact Author.
Jou*, R. C., Yeh, T. H. and Chen, R. S. (2012, Mar). Risk factors in motorcyclist fatalities in Taiwan. Traffic Injury Prevention, 13, P.155-P.162. (SSCI). First and Contact Author、通訊作者.
Jou, R.C., Chiou*,Y.C., Chen, K.H. and Tan, H.I. (2012, Mar). Freeway drivers’ willingness-to-pay for a distance-based toll rate. Transportation Research Part A, 46 (3), P.549-P.559. (SSCI). First and Contact Author.
Jou*, R. C., Chiou, Y. C. and Ke, J. C. (2011, Dec). Impacts of impression changes on freeway driver intention to adopt electronic toll collection service. Transportation Research Part C, 19(6), P.945-P.956. (SCI). First and Contact Author、通訊作者.
Jou*, R. C., Hensher, D. A., Wu, Y. C. and Liu, J. L. (2011, Jul). A study of motorcyclist's idling stop behavior at red lights. Transportation Planning and Technology, 34 (5), P.487-P.495. (SCI). First and Contact Author、通訊作者.
Hensher, D. A., Jou*, R. C., Rose, M. J., Li, Zheng and Huang, G. L. (2011, Jun). A comparative investigation of the effects of the design dimensions of choice experiments on car commuters’ route choice behaviour and valuation of time in Taiwan and Australia.
Jou*, R. C., Chen, C. C. and Chen, Y. L (2011). The effects of travellers' acceptance/satisfaction of unimplemented/implemented transportation demand management strategies on travel behaviour. Transportmetrica, 7(3), p.201-p.228. (SSCI). NSC 96-2415-H-260-004-S
Jou*, R. C., Wu, Y. C. and Chen, K. H. (2011). Analysis of environmental benefits of a motorcycle idling stop policy at urban intersections. Transportation, 38(2), P.1017-P.1033. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C. Hensher, D.A. and Hsu, T.L. (2011). Airport ground access mode choice behavior after the introduction of a new mode: A case study of Taoyuan International Airport in Taiwan.
Transportation Research E, 47 (3), 371–381. (SSCI). First and Contact Autho
Jou*, R.C., Hensher, D.A., Wu, Y.C. and Liu, J.L. (2011). The willingness-toaccept in time compensation for turning off the idling engine of motorcycles at red lights in Taiwan: A short note. Transportation Research D, 16 (3), 251–256. (SSCI). First and Contac
Jou*, R.C., Hensher,D.A., Liu, Y.H. and Chiu, C.S. (2010, Mar). Urban commuters’ mode-switching behaviour in Taipai, with an application of the, bounded rationality principle. Urban Studies, 47 (3), P.650-P.665. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C, Hensher,D.A., Wu,P.H. and Fujii, S. (2010). Road pricing acceptance: analysis of survey results for Kyoto and Taichung. International Journal of Sustainable Transportation, 4(3), P.172 -P.187. (SSCI). NSC 95-2221-E-260-043. First and Contact Author、
J. C. Chou, C. W. Kuo*, C. Y. Liao, 2012/6. Air Travelers' Choice Behaviors under Direct Links between Taipei and Shanghai. Journal of the Chinese Institute of Transportation, P. 135-166. (TSSCI). First Author.
Y. H. Liu*, J. C. Chou, C. W. Lin, 2011/6. Scatter Search Heuristic for Solving the Generalized Traveling Salesman Problem. Journal of the Chinese Institute of Transportation, No. 2, P.271-288. (TSSCI).
J. C. Chou*, T. Y Chen, 2010/12. Application of Count Models to Analyze Motorbike Accident Behavior. Journal of the Chinese Institute of Transportation, Vol. 22 No. 4, P.389-412. (TSSCI). First and Contact Author.
J. C. Chou, S. C. Chiu, Y. H. Liu*, 2010. Effects of Parking Fee and Transit Service Quality on Urban Motorbike Commuter Mode Choice Behavior. Journal of the Chinese Institute of Civil and Hydraulic Engineering, Vol. 22 No. 2, P. 215-223. (EI). First Author.
Y. H. Liu, J. C. Chou, C. W. Lin, 2011. Scatter Search Heuristic for Solving the Generalized Traveling Salesman Problem. Journal of the Chinese Institute of Transportation, Vol. 23 No. 2, P. 271-288. (TSSCI).
J. C. Chou, C. W. Kuo, C. Y. Liao, 2012. Air Travelers' Choice Behaviors under Direct Links between Taipei and Shanghai. Journal of the Chinese Institute of Transportation, Vol. 24 No. 2, P. 135-166. (TSSCI).

International Conferences:

Chen, K. H. and Jou, R. C., 2010 "A Study of Highway Drivers' Demand and Pricing of Real-Time Traffic Information", presented at WCTR Conference, Lisbon, Portugal.
Chao, M. C., Jou, R. C., and Chen, T. Y., 2010 "The Hospital Costs of Traffic Accidents Involving the Elderly in Taiwan", presented at WCTR Conference, Lisbon, Portugal.
Jou, R. C., Chen, C. C. and Ke, R. G., 2010 "The Influences of Evaluation Changes from Different World-of-Mouth Channels on the Acceptance Intention of ETC Policy by Highway Users in Taiwan", presented at WCTR Conference, Lisbon, Portugal.
Wu, J. S., Jou, R. C., Wu, Y. C. and Lou, T. C., 2010, "Integrated Traffic Control Strategies Based on Information Exchange in Taichung City", presented at 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, Shandong, China.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2011 "A Study of Job Stress and Turnover Tendency among Air Traffic Controllers: The Mediating Effects of Job Satisfaction", presented at ATRS Conference, Sydney, Australia.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2012 "Asymmetric response model for evaluating airline service quality: An empirical study in cross-strait direct flights", presented at ATRS Conference, Tainan, Taiwan.
Kuo, C. W. and Jou, R. C., 2012 "A study on the influence of traditional and new media upon freeway users' willingness to adopt Electronic Toll Collection service", presented at EWGT Conference, Paris, France.
Kuo, C. W., Tang, M. L. and Jou, R. C., 2013 "A study on airline passengers' behavior intention to use self check-in services", presented at ATRS Conference, Bergamo, Italy.
Jou, R.C., Chen, T.Y., and Kuo, C.W., 2013 "The willingness to pay of economic class air passengers for a carbon-offset policy", presented at ATRS Conference, Bergamo, Italy.
Chen, T.Y., Jou, R.C., and Kuo, C.W., 2013 "A study on the compensation of road traffic accidents: An approach using civil court verdicts", presented at Road Safety and Simulation Conference, Rome, Italy.

Domestic Conferences:

Chen, K. H. and Jou, R. C., 2010 “A Study of Highway Drivers’ Demand and Pricing of Real-Time Traffic Information”, presented at WCTR Conference, Lisbon, Portugal.
Chao, M. C., Jou, R. C., and Chen, T. Y.,2010 “The Hospital Costs of Traffic Accidents Involving the Elderly in Taiwan”, presented at WCTR Conference, Lisbon, Portugal.
Jou, R. C., Chen, C. C. and Ke, R. G., 2010 “The Influences of Evaluation Changes from Different World-of-Mouth Channels on the Acceptance Intention of ETC Policy by Highway Users in Taiwan”, presented at WCTR Conference, Lisbon, Portugal.
Wu, J. S., Jou, R. C., Wu, Y. C. and Lou, T. C., 2010, “Integrated Traffic Control Strategies Based on Information Exchange in Taichung City”, presented at 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, Shandong, China.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2011 “A Study of Job Stress and Turnover Tendency among Air Traffic Controllers: The Mediating Effects of Job Satisfaction”, presented at ATRS Conference, Sydney, Australia.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2012 “Asymmetric response model for evaluating airline service quality: An empirical study in cross-strait direct flights”, presented at ATRS Conference, Tainan, Taiwan.
Kuo, C. W. and Jou, R. C., 2012 “A study on the influence of traditional and new media upon freeway users’ willingness to adopt Electronic Toll Collection service”, presented at EWGT Conference, Paris, France.
Kuo, C. W., Tang, M. L. and Jou, R. C., 2013 “A study on airline passengers’ behavior intention to use self check-in services”, presented at ATRS Conference, Bergamo, Italy.
Jou, R.C., Chen, T.Y., and Kuo, C.W., 2013 “The willingness to pay of economic class air passengers for a carbon-offset policy”, presented at ATRS Conference, Bergamo, Italy.
Chen, T.Y., Jou, R.C., and Kuo, C.W., 2013 “A study on the compensation of road traffic accidents: An approach using civil court verdicts”, presented at Road Safety and Simulation Conference, Rome, Italy.
C. H. Chen, J. C. Chou, 2011/12. Using Cumulative Prospect Theory to Investigate Highway Users’ Route Selection Behavior. The 26th Chinese Institute of Transportation Symposium.
I. C. Yeh, J. C. Chou, Y. C. Chiu, 2011/12. Freeway Auto Drivers’ Travel Choice Behavior under Electronic Distance-Based Toll System. The 26th Chinese Institute of Transportation Symposium.
H. I. Tang, J. C. Chou, Y. C. Chiu, 2011/12. Freeway Drivers' Willingness to Pay for an On-Board Unit Under an Electronic Toll Collection System. The 26th Chinese Institute of Transportation Symposium.
W. C. Su, J. C. Chou, C. W. Kuo, 2011/12. Tourism and Travel Behavior of Sun Moon-Lake Visitors after the Operation of New Freeway. The 26th Chinese Institute of Transportation Symposium.
S. W. Lin, C. W. Kuo, J. C. Chou, 2011/12. The Relationship Among the Work Pressure, Job Satisfaction, Work Performance, and Resignation Intention of Air Traffic Controllers. The 26th Chinese Institute of Transportation Symposium.
Y. L. Yen, J. C. Chou, 2011/12. An Application of Stochastic Frontier Analysis to Investigate the Technical Efficiency of International Airline Companies in Taiwan. The 26th Chinese Institute of Transportation Symposium.
C. W. Kuo, J. C. Chou, Y. P. Wang, T. Y Chen, M. L. Tang, 2012/12. A Study on Carbon Offsetting Program Acceptance of Airline Passengers. The 27th Chinese Institute of Transportation Symposium.
J. C. Chou, C. C. Kuo, I. B. Chen, 2012/12. Driver Perception on Level of Service at Signalized Intersection. The 27th Chinese Institute of Transportation Symposium.
T. Y Chen, J. C. Chou, Y. C. Chiu, C. W. Kuo, 2012/12. A Study on the Compensation of Road Traffic Accidents: An. Approach of Courts' Civil Verdicts. The 27th Chinese Institute of Transportation Symposium.
J. C. Chou, C. C. Kuo, I. B. Chen, 2012/12. Driver Perception on Level of Service at Signalized Intersection. The 27th Chinese Institute of Transportation Symposium.
Y. T. Lin, J. C. Chou, 2013/12. Offenders’ Willingness to Pay Consolidation Compensation for Road Traffic Accidents. The 28th Chinese Institute of Transportation Symposium.
C. W. Kuo, J. C. Chou, Y. P. Wang, 2013/12. Airline Passengers’ Willingness to Pay for Boarding Services. The 28th Chinese Institute of Transportation Symposium.
T. Y Chen, J. C. Chou, 2013/12. Offenders’ Willingness to Pay Productivity Loss for Road Traffic Accidents. The 28th Chinese Institute of Transportation Symposium.
J. H. Chen, J. C. Chou, 2013/12. A Study on the Relationship of Severity between Drivers and Passengers in Car and Motorbike Accidents. The 28th Chinese Institute of Transportation Symposium.
C. H. Yu, J. C. Chou, C. W. Bai, 2013/12. A Comparison Between the Pedestrian-Related Traffic Accidents in the United Kingdom and Taiwan. The 28th Chinese Institute of Transportation Symposium.
S. Y. Yu, Y. C. Chiu, J. C. Chou, C. Bo, 2013/12. Modeling Freeway Driver Behavioral Changes in Mode and Route Choices under Distance-based Toll Scheme: A Latent Class Approach. The 28th Chinese Institute of Transportation Symposium.
T. Y Chen, J. C. Chou, 2014/12. Using Offenders’ Willingness to Pay to Estimate the Overall Cost of Traffic Accidents in Taiwan. The 29th Chinese Institute of Transportation Symposium.
Y. P. Wang, C. W. Kuo, J. C. Chou, 2014/12. The Study of Airline Passenger's Behavioral Intention to Carbon-Offset. The 29th Chinese Institute of Transportation Symposium.
C. W. Bai, J. C. Chou, 2014/12. Pedestrian-Related Traffic Accidents for Traveling With and Against Traffic: An Evaluation on Collision Characteristics and Injury. The 29th Chinese Institute of Transportation Symposium.
C. W. Kuo, C. H. Chen, Y. C. Chiu, J. C. Chou, 2015/12. Airline Passengers’ Willingness to Pay for Value-Added Services in Low-Cost Airlines. The 30th Chinese Institute of Transportation Symposium.
C. W. Kuo, Y. C. Chiu, J. C. Chou, C. H. Chen, T. Y. Chiang, 2015/12. Airline Passengers’ Selection Behavior for Value-Added Services in Full-Service Airlines. The 30th Chinese Institute of Transportation Symposium

周榮昌，「高速鐵路旅運者車廂等級選擇之研究」，科技部委託，民國一百年七月。(NSC 99-2410-H-260-057-)
周榮昌，「台灣地區高速公路即時交通資訊定價之研究-Spike模式之應用」，科技部委託，民國一百年七月。(NSC 99-2410-H-260-058-)
王義川、許添本、周榮昌等人，「我國自行車政策之研究」，行政院研究發展考核委員會委託，民國一百年三月。(RDEC-RES-099-A9907)
馮正民、邱裕鈞、周榮昌等人，「高速公?電子收費系統?銷策?研擬暨實施計程及差別收費制?之評估分析」，遠通電收股份有限公司委託，民國一百年五月。
馮正民、邱裕鈞、周榮昌等人，「公路公共運輸發展政策推動效益之評估與回饋－運具選擇行為變動之分析及決策支援系統建置(1/2)」，交通部運輸研究所委託，民國一百年十二月。
周榮昌，「高速公路駕駛人即時交通資訊影響下路徑選擇行為之研究-應用累積期望理論」，科技部委託，民國101年七月。(NSC 100-2410-H-260-051-)
周榮昌，「應用隨機成本邊界法探討台灣公路客運業技術效率」，科技部委託，民國101年七月。(NSC 100-2410-H-260-050-)
周榮昌等人，「道路交通事故成本推估之研究」，交通部運輸研究所委託，民國101年十一月。
周榮昌譯注，「運輸系統分析基礎概論」，聯經出版社，民國102年一月。(ISBN 978-957-08-4121-3)
周榮昌，「汽車怠速熄火策略之環境效益分析」，科技部委託，民國102年七月。(NSC 101-2410-H-260-052-)
周榮昌，「航空乘客對碳補償願付價格之研究」，科技部委託，民國103年七月。(NSC 101-2410-H-260-053-MY2)
周榮昌，「公共自行車使用強度及租賃費率之研究」，科技部委託，民國104年七月。(NSC 102-2410-H-260-026-MY2)
周榮昌，「全國性學術團體辦理學術推廣業務計畫」(中華民國運輸學會) ，科技部委託，民國103年一月。(103-2420-H-614-001-)
周榮昌，「道路交通事故肇事者之願付價格」，科技部委託，民國103年七月(103-2221-E-260-015-MY3)
周榮昌，「航空旅客對航空公司加值服務選擇行為之實證研究」，科技部委託，民國103年七月(103-2221-E-156-002-)
周榮昌，「全國性學術團體辦理學術推廣業務計畫」(中華民國運輸學會) ，科技部委託，民國104年一月。(103-2420-H-614-001-)

科技部

周榮昌等，「以類神經網路分析號誌轉換下駕駛者選擇行為之研究」，科技部委託，民國八十五年七月。(NSC-85-2211-E-035-011)
周榮昌等，「號誌轉換下駕駛者違規行為之研究」科技部委託，民國八十六年二月。(NSC-86-2815-C-035-014-E)
周榮昌等，「我國發展旅行者行前資訊查詢系統之可行性探討－現況、技術及需求調查與初步建構」，交通部運輸研究所委託，民國八十五年十一月。
周榮昌等，「台中市七期重劃區內交通用地城際客運轉運中心設置之整體規劃」，台中市政府委託，民國八十七年二月。
周榮昌等，「台中地區公車路線查詢系統之建立」，科技部委託，民國八十七年二月。(NSC-87-2815-C-035-028-E)
周榮昌，「多項式普羅比模式求解效率之研究-應用基因演算法」，科技部委託，民國八十七年七月。(NSC-87-2415-H-035-020)
周榮昌，「汽車持有數和汽車使用量之共同決策行為分析－個體經濟模式之應用」，科技部委託，民國八十八年七月。(NSC-88-2415-H-035-005)
周榮昌，「行前資訊對於通勤者旅次行為影響之研究－聯合估計之應用」，科技部委託，民國八十八年七月。(NSC-88-2211-E-035-010)
林明德、周榮昌，「以類神經網路建立四行程機車行車耗油及污染物模式」，科技部委託，民國八十八年七月。(NSC-88-2211-E-005-007)
周榮昌等，「旅運者對於航空運輸及高速鐵路間之選擇彈性研究─以中、長程旅途為例」，科技部委託，民國八十八年二月。(NSC-88-2815-C-035-046-H)
周榮昌等「公共投資於中小型交通建設之策略規劃與準則制訂之研究」，交通部科技顧問室委託，民國八十八年八月。
周榮昌，「家計單位汽、機車持有與使用之間斷性/連續性混合需求模式之研究」，科技部委託，民國八十九年八月。(NSC 89-2416-H-035-009)
周榮昌，「高速公路設置高乘載車道之評估-整合隱藏變數模式與選擇模式」，科技部委託，民國九十年七月。(NSC 90-2211-E-035-042-)
周榮昌等，「台灣省市區道路交通特性分析(八十九年度)中區計畫」，營建署委託，民國九十年十月。
周榮昌等，「即時交通資訊對高速公路使用者路線移轉之影響：結構方程式之應用」，科技部委託，民國九十一年二月。(NSC-90-2815-C-035-021-H)
周榮昌，「應用GAMNP探討城際間旅運者之時間價值」，科技部委託，民國九十一年七月。(NSC 90-2211-E-035 -019)
周榮昌，「家計單位機動車輛持有與使用特性之研究」，科技部委託，民國九十一年七月。(NSC 90-2415-H-035 -009-SSS)
劉祐興、周榮昌，「城際旅運者運具選擇行為模式之研究」，科技部委託，民國九十一年七月。(NSC 90-2416-H-260 -009)
周榮昌，「國際航線旅客選擇航空公司行為之研究」，科技部委託，民國九十二年七月。(NSC 91-2211-E-260-011)
周榮昌等，「大眾運輸資訊對通勤者運具選擇之影響」，科技部委託，民國九十三年二月。(NSC 92-2815-C-260 -023 -E)
周榮昌，「高速公路高乘載專用車道接受度之分析」，科技部委託，民國九十三年七月。(NSC 92-2211-E-260 -009)
周榮昌，「不同類型交通資訊提供下對高快速公路用路人路線移轉行為之影響」，科技部委託，民國九十四年七月。(NSC 93-2211-E-260-008)
周榮昌，「有限資訊下台灣地區個人及家戶持有汽機車數量模式之研究」，科技部委託，民國九十五年七月。(NSC 94-2211-E-260-010)
周榮昌，「私人運具通勤者之道路定價方案接受度及不同方案對通勤者旅運行為之影響」，科技部委託，民國九十六年七月。(NSC 95-2221-E-260-043)
周榮昌，「運輸需求管理方案接受度之研究及其對旅運者行為之影響」，科技部委託，民國九十七年七月。 (NSC 96-2415-H-260-004-SSS)
Mahmassani, H. S. and Jou, R. C., 1998, "Bounded Rationality in Commuter Decision Dynamics: Incorporating Trip Chaining in Departure Time and Route Switching Decisions", in Theoretical Foundations of Travel Choice Modeling, T. Garling, T. Laitila, and K. Westin, ed., Sweden, p.201-p.229.
Jou, R. C., and Mahmassani, H. S., 1998, "Day-To-Day Dynamics of Urban Commuter Departure Time and Route Switching Decisions: Joint Model Estimation". Chapter 20 in J. de Dios Ortuzar, D. Hensher, and. S. Jara-Diaz, ed., Travel Behaviour Research: Updating the State of Play, p.365-p.384.
Jou, R. C., Hensher, D. A., and Chen, K. H., 2005, "Route Choice Behavior of Freeway Travelers Under Real-Time Traffic Information Provision-Application of the Best Route and the Habitual Route Choice Mechanisms", Working Paper ITLS-WP-05-20, ISSN 1832-570X, Institute of Transport and Logistics Studies (ITLS). (科技部補助94年度(2005)出國短期進修)
Jou, R. C., Lam, S. H., Hensher, D. A., and Kuo, C. W., 2006, "The Effects of Service Quality and Price on International Airlines' Competition", Working Papers ITLS-WP-06-01, ISSN 1832-570X, Institute of Transport and Logistics Studies (ITLS) (科技部補助94年度(2005)出國短期進修)

其他委案

疫情結束，回不回的去? 探討COVID-19對民眾旅運行為之影響
國際航線座位競標行為之研究
應用主動式需求管理之旅運者行為分析
以計量經濟模式探討觀光與運輸的關係
都市機車通勤者對電動機車偏好與移轉行為之研究
計程車服務差異化選擇行為之研究
南投縣觀光自行車道設置計畫規劃案
道路交通事故成本推估之研究

Academic experience

Education

Ph.D., University of Texas at Austin, 1989-1993

Experiences

Transportation Research A, Editorial Advisory Board Member (SSCI, SCI and EI) (1997~迄今)。
獲提名為International Association for Travel Behaviour Research (IATBR) 2006 Ordinary Board Member。
持續審查國內外重要期刊如Transportation Research Parts A, B, C and E (SSCI, SCI and EI), Transportation Science (SSCI, SCI and EI), Transportation (SSCI, SCI and EI), Journal of Advanced Transportation (SCI Expanded), Transportation Research Record (SCI and EI), Transportmetrica (SCI), Urban Studies (SSCI), European Transport\Trasporti Europei, Journal of the Chinese Institute of Engineers (EI), 中國土木水利工程學刊 (EI), 運輸學刊 (TSSCI), 運輸計畫季刊(TSSCI)等十餘種期刊論文 (1995~迄今)。
External Reviewer, National Singapore Institute of Technology Postgraduate Dissertation Review Board (2007)
Reviewer, Ministry of Science and Technology Transportation Research Project Review Board (2003-present)
Member, Chinese Institute of Civil and Hydraulic Engineering Transportation Engineering Committee (2002-present)
Vice Chairman, Chinese Institute of Civil and Hydraulic Engineering Central Taiwan Branch (2008-present)
Assembly Representative, Chinese Institute of Civil and Hydraulic Engineering General Assembly (2008-2012)
Member, Chinese Institute of Civil and Hydraulic Engineering Students’ Affairs Committee (2010, 2012)
Member, Chinese Institute of Civil and Hydraulic Engineering College Board (2011–-2012)
Member, Chinese Institute of Civil and Hydraulic Engineering Education Committee (2012)
Member, Chinese Institute of Civil and Hydraulic Engineering Academic and Education Committee (2013)
Member, Chinese Institute of Transportation International Cross-Strait Relations Committee (2003-–2005; 2012-2014)
Chairman, Chinese Institute of Transportation Publications Committee (2014–-present)
Managing Editor, Chinese Institute of Civil and Hydraulic Engineering Journal of the Chinese Institute of Civil and Hydraulic Engineering (2014–-present)
The Chinese Institute of Civil and Hydraulic Engineering Outstanding Paper Award (2005)
The Chinese Institute of Civil and Hydraulic Engineering Outstanding Paper Award (2010)
The China Road Federation Outstanding Paper Award (2012)
Outstanding Thesis and Dissertation Advisor, The 2009 College Essay/Creative Work Competition and Conference on Transportation Engineering and ITS
Dissertation Advisor , The 2008 “Funding Opportunity for The National Science Council Doctoral Dissertation Fellowships for the Humanities and Social Sciences”
Member, Taichung County Government Sustainable Development Committee (2007-–2009)
Member, Taichung County Government Consulting and Road Safety Committee (2001-–2010)
Member, Taichung County Urban and Passenger Bus Route Committee (2007–-1010)
Member, Taichung City Government Consulting and Road Safety Committee (2011–-)
Member, Taichung City Urban Passenger Bus Route Committee (2011-–)
Member, Tainan City Urban Passenger Bus Route Committee (2011-–)
Member, Nantou County Urban Passenger Bus and Public Transportation Committee (2010-–2014)
Member, Taipei Metropolitan Urban and Passenger Bus Route Committee (2006–-2009)
Member, Highway Passenger Bus Committee (2008–-2011)
Reviewer, Highway Passenger Bus Remote Service Route Operation Loss Subsidization Taichung Taskforce (2008–-2011)
External Reviewer, National Singapore Institute of Technology Postgraduate Dissertation Review Board (2007–-2008)
Experiences External Reviewer, National Singapore Institute of Technology Graduate Thesis Review Board (2009)
External Reviewer, National Cheng Kung University Department of Communication Management Science and Institute of Telecommunications Management Self-Evaluation External Review Board (2008)
External Reviewer, I-Shou University Department of Civil and Ecological Engineering IEET Self-Evaluation External Review Board (2011)
External Reviewer, National Chaiyi University Department of Civil and Water Resources Engineering Self-Evaluation External Review Board (2012)
External Reviewer, Kainan University Department of Transportation Technology and Management Self-Evaluation External Review Board (2012)
External Reviewer, Aletheia University Department of Air Transportation Management Self-Evaluation External Review Board (2012)
Member, Toko University Department of Transportation/Logistics and Marketing Management “Department Affairs Advisory Committee” (2010-–2011)
Member, “Private Participation Establishment and Operation of the Electronic Toll Collection System” Coordinating Committee (2010–-present)
Member, Examination Yuan Professionals and Technologists Examination Board of Examiners (2003)
Member, Examination Yuan Civil Service Advanced Examinations Board of Examiners (2005)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2005)
Member, Examination Yuan Civil Service Promotion Examinations Board of Examiners (2007)
Member, Examination Yuan Professionals and Technologists Examination Board of Examiners (2009)
Convener, Examination Yuan Special Examination Local Government Civil Service Examination Transpiration Group (2010)
Member, Examination Yuan Civil Service Advanced Examinations Board of Examiners (2011)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2011)
Member, Examination Yuan Special Examination Local Government Civil Service Advanced Examination Board of Examiners (2011)
Member, Examination Yuan Special Examination Local Government Civil Service General Examination Board of Examiners (2011)
Member, Examination Yuan Civil Service Advanced Examinations Board of Examiners (2012)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2012)
Member, Examination Yuan Special Examination Transport Service Railway Operator Examination Board of Examiners (2013)
Member, Examination Yuan Civil Service General Examinations Board of Examiners (2014)
Member, Ministry of Education University and College Review Board (2010)
Member, Ministry of Education University and College Review Board (2014)
Member, Supervisory Union for Financial Legislation Committee (2010)
Host, 2011 Cross-Strait National Chi Nan University Interdisciplinary Symposium (Puli Chi Nan University; 2011/8/6-7)

Teaching courses

220023 Introduction to Civil Engineering, Thursday 2-4pm, 514 Tech-Hall 2
225039 高等運輸規劃, Wednesday 9-12pm, 325 Tech-Hall 2
225049 Transpotation Technology, 1-4pm, 325 Tech-Hall 2

Research and interests

honor

Research Achievements

Recipient, Ministry of Science and Technology Outstanding Research Award Seven (1995–-2001)
Recipient, Feng Chia University Best Paper Award and Best Invention Award (1995–-2001)
Recipient, National Chi Nan University Annual Outstanding Research Award (2008)
Recipient, National Chi Nan University 2nd Semester Excellent Teacher Assistant in a Professional Course (2009)
Member, National Chi Nan University Talent Review Committee (2012-–2014)
Participant, The 1994 International Association for Travel Behavior Research Subsidized by Feng Chia University (San Diego, Chile)
Participant, The 1996 EURO Working Group on Transportation Subsidized by the Ministry of Science and Technology (New Castle, UK)
Participant, The 1997 International Association for Travel Behavior Research Subsidized by the Ministry of Education (Austin Texas, USA)
Student, Short-Term Overseas Education Program Subsidized by the Ministry of Science and Technology (Kyoto, Japan; 2001/8–-2002/2)
Student, Short-Term Overseas Education Program Subsidized by the Ministry of Science and Technology (Sydney, Australia; 2005/9-–2005/12)
Participant, The 2006 Air Transportation Research Society Conference Subsidized by the Ministry of Science and Technology (Nagoya, Japan)
Participant, The 2006 International Association of Travel Behavior Research Subsidized by the Ministry of Science and Technology (Kyoto, Japan)
Participant, The 2008 International Conference on Application of Advanced Technologies in Transportation
Subsidized by the Ministry of Science and Technology (Athens, Greece)
Participant, The 2009 Air Transportation Research Society Conference Subsidized by the Ministry of Science and Technology (Abu Dhabi, United Arab Emirates)
Participant, The 2010 Work Conference on Transportation Research Subsidized by the Ministry of Science and Technology (Lisbon, Portugal)
Participant, The 2012 Euro Working Group on Transportation Subsidized by the Ministry of Science and Technology (Paris, France)
Participant, The 2013 Road Safety and Simulation Subsidized by the Ministry of Science and Technology (Rome, Italy)
Recipient, Ministry of Science and Technology Annual University and College Subsidization for Outstanding Talent (2010-–2012)
Recipient, Ministry of Education 2012 University and College Outstanding Talent Flexible Salary Program (NT $1.5 million/3 years)
International Program Committee (IPC) of the 2012 International Conference on Low-carbon Transportation and Logistics, and Green Buildings (LTLGB 2012)
The International Scientific Committee (ISC) of the EAST (2012)
Inclusion in Marquis Who’s Who in Science and Engineering, 7th Edition, 2003-2004.
Inclusion in Living Science Award, International Biographical Center, Cambridge, England, 2004.
Inclusion in Marquis Who’s Who in Science and Engineering, 8th-10th Edition, 2005-2009.
Inclusion in Marquis Who’s Who in America, 61st Edition, 2007.
Inclusion in Marquis Who’s Who in the Asia, 1st Edition, 2007.
Inclusion in 2000 Outstanding Intellectuals of the 21st Century,International Biographical Center, Cambridge, England, 2008
Inclusion in Asia/Pacific Who’s Who, Vol VII, Rifacimento International, 2008.
Inclusion in Outstanding Educators Worldwide-2007, International Biographical Center, Cambridge, England, 2007.
Inclusion in International Educator of the Year 2007 and 2012, International Biographical Center, Cambridge, England, 2007 and 2012.
Inclusion in Dictionary of International Biography, 34th Edition, International Biographical Center, Cambridge, England, 2008,
Inclusion in Top 100 Educators 2008 and 2011, International Biographical Center, Cambridge, England, 2008 and 2011.
Inclusion in Marquis Who’s Who in the World, 26th-29th Edition, 2009-2012.
Inclusion in Sir Isaac Newton Scientific Award of Excellence for 2012, American Biographical Institute, North Carolina, USA, 2012.

Domestic and foreign journals

Journal:

Pai*, C. W., Jou, R. C. and Kuo, M. S. (2015, Oct). An investigation of factors thatdetermine motorcyclists’ adoption of an idle-stop system in Taiwan. International Journal of Sustainable Transportation. (Accepted). (SSCI).
Jou*, R. C. and Chen, K. H. (2015, Sep). How much will I pay for freeway realtime traffic information? Sustainability, 7, 13142-13153. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C. and Chen, T. Y. (2015, Mar). Willingness to pay of air passengers for carbon-offset. Sustainability, 7, 3071-3085. (SSCI). First and Contact Author、通訊作者.
Chen, P. L., Pai*, C.W., Jou, R. C., Saleh, W., Kuo, M. S. (2015, Jan). Exploring motorcycle red-light violation in response to pedestrian green signal countdown device. Accident Analysis and Prevention, 75, 128-136. (SSCI).
Jou*, R.C., Pai, C.W. and Wu, Y.C. (2014, Aug). Idling stop fines for exceeding legal idling times- from the driver's perspective. Transportation Research Part A, 66, 88-99. (SSCI). First and Contact Author、通訊作者.
Jou, R.C., Wu*, Y.C., and Liu, J.L. (2014, Jul). Minimum acceptable time for turning off idling engines: Evidence from Taiwan. Transportation Research Part D, 30, 62-71 . (SSCI). First and Contact Author.
Jou*, R.C. (2014, Jun). The amount of consolation compensation in road traffic accidents . Accident Analysis and Prevention , 67, 21-29. (SSCI). First and Contact Author、通訊作者.
Kuo, C. W. and Jou*, R. C. (2014, Apr). Asymmetric response model for evaluating airline service quality: An empirical study in cross-strait direct flights. Transportation Research A, 62, 63-70. (SSCI). 本人為通訊作者.
Jou*, R. C. and Chen, T. Y. (2014, Mar). Factors affecting the usage of public transportation, cars, and motorcycles usage. Transportation Research Part A, 61, 186–198. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C. and Huang, G.L. (2014, Jan). Willingness to pay price for tolls and on-board units for short-distance freeway users who normally avoid toll boots. Transport Policy, 31, 10-18. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C., Hensher, D., Chen, K. H. (2014, Jan). Freeway drivers’ willingnessto-pay for speeding fines. Transportation Letters: the International Journal of Transportation Research, 6(1), 14-22. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C. and Chen, K.H. (2014, Jan). Highway drivers’ willingness to pay for speeding violations in Taiwan. Journal of Advanced Transportation, 48(1), 86-94. (SCI). NSC 98-2410-H-260-023-SSS. First and Contact Author、通訊作者.
Pai*, C. W. and Jou, R. C. (2014, Jan). Cyclists' red-light running behaviours: An examination of risk taking, opportunistic, and law-obeying behaviours. Accident Analysis and Prevention, 62, 191-198. (SSCI).
Chao*, M.C., Jou, R.C., Liao, C.C., and Kuo, C.W. (2014). Workplace stress, job satisfaction, job performance, and turnover intention of health care workers in rural Taiwan. Asia-Pacific Journal of Public Health. (Accepted). (SSCI).
Pai*, C. W. and Jou, R. C. (2014). An investigation of factors that determine motorcyclists’ adoption of an idle-stop system in Taiwan. International Journal of Sustainable Transportation. (Accepted). (SSCI).
Jou*, R.C. and Chen, Y.W. (2013, Dec). Drivers' acceptance of delay time at different levels of service at signalised intersections. Transportation Research Part A, 58, 54-66. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C., Pai, C.W., Wang, P.L. (2013, Oct). Automobile drivers' willingness to pay for moving violation behaviour-compared to motorcyclists. Accident Analysis and Prevention, 59, 55-63. (SSCI). First and Contact Author、通訊作者.
Jou, R. C, Kuo*, C. W. and Tang, M. L. (2013, Oct). A study of job stress and turnover tendency among air traffic controllers: the mediating effects of job satisfaction. Transportation Research Part E, 57, 95-104. (SSCI). First and Contact Author.
Jou*, R.C., Kou, C.C. and Chen, Y.W. (2013, Aug). Drivers' perception of LOSs at signalised intersections. Transportation Research Part A, 54, 141-154. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C., Hensher, D., Chen, T. Y. and Chao, M. C. (2013, Jun). Hospitalization costs and duration of elderly motorcyclists’ accidents in Taiwan. International Journal of Injury Control and Safety Promotion, 20(2), 158-168. (SSCI). First and Contact Author、
Jou*, R.C. and Chen, K.H. (2013, Jun). A study of freeway drivers’ demand for real-time traffic information along main freeways and alternative routes. Transportation Research Part C, 31, 62-72. (SCI). First and Contact Author、通訊作者.
Jou*, R. C. and Yeh, Y. C. (2013, May). Freeway passenger car drivers’ travel choice behaviour in a distance-based toll system. Transport Policy, 27, 11-19. (SSCI). First and Contact Author、通訊作者.
Jou*, R. C. and Chen, K. H. (2013, Mar). An application of cumulative prospect theory to freeway drivers’ route choice behaviours. Transportation Research Part A, 49, P.123-P.131. (SSCI). NSC 100-2410-H-260-051. First and Contact Author、通訊作者.
Jou*, R.C., Chien, J. Y. and Wu, Y. C. (2013, Mar). A study of passengers’ willingness to pay for business class seats of high speed rail in Taiwan. Transportmetrica A, 9(3), 223-238. (SSCI). NSC 99-2410-H-260-057. First and Contact Author、通訊作者.
Jou*, R.C., Jian, R.Y. and Wu, Y.C. (2013, Mar). Behavior of passengers regarding the purchase of business class seats on the high-speed rail in Taiwan: application of hurdle model. International Journal of Sustainable Transportation, 7(6), 468-479. (SSCI). NSC
Jou*, R.C., Chiou, Y.C., Kuo, C.W. and Tan, H.I. (2013, Feb). Freeway drivers’ willingness to pay for an on board unit under an electronic toll collection system. Transportation Research Part C, 27, 16-24. (SCI). First and Contact Author、通訊作者.
Chiou*, Y. C., Jou, R.C., Kao, C.Y. and Fu, C. (2013, Jan). The adoption behaviours of freeway electronic toll collection: A latent class modelling approach. Transportation Research Part E, 49, P.266-P.280. (SSCI).
Jou*, R. C., Lin, C. C. and Wu, K. F. (2013, Jan). The impact of income inequality on airfare pricing. Transportmetrica A, 9(1), 11-27. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C., Hensher, D., Su, W.C. (2012, Dec). The influence of new road infrastructure on tourism behaviour in Taiwan: the Sun Moon Lake experience. Road & Transport Research, 21(4), P.50-P.61. (SSCI). First and Contact Author、通訊作者.
Kuo, C.W., Jou*, R.C. and Lin, S.W. (2012, Dec). Turnover intention of air traffic controllers in Taiwan: A note. Journal of Air Transport Management, 25, P.50-P.52. (SSCI). 本人為通訊作者.
Jou*, R.C. and Wang, P.L. (2012, Nov). The intention and willingness to pay moving violation citations among Taiwan motorcyclists. Accident Analysis and Prevention, 49, P.177-P.185. (SSCI). First and Contact Author、通訊作者.
Jou, R. C., Huang*, W. H., Wu, Y. C. and Chao, M. C. (2012, May). The asymmetric income effect on household vehicle ownership in Taiwan: a cointegration approach. Transportation Research Part A, 46 (4), P.696-706. (SSCI). First and Contact Author.
Jou*, R. C., Yeh, T. H. and Chen, R. S. (2012, Mar). Risk factors in motorcyclist fatalities in Taiwan. Traffic Injury Prevention, 13, P.155-P.162. (SSCI). First and Contact Author、通訊作者.
Jou, R.C., Chiou*,Y.C., Chen, K.H. and Tan, H.I. (2012, Mar). Freeway drivers’ willingness-to-pay for a distance-based toll rate. Transportation Research Part A, 46 (3), P.549-P.559. (SSCI). First and Contact Author.
Jou*, R. C., Chiou, Y. C. and Ke, J. C. (2011, Dec). Impacts of impression changes on freeway driver intention to adopt electronic toll collection service. Transportation Research Part C, 19(6), P.945-P.956. (SCI). First and Contact Author、通訊作者.
Jou*, R. C., Hensher, D. A., Wu, Y. C. and Liu, J. L. (2011, Jul). A study of motorcyclist's idling stop behavior at red lights. Transportation Planning and Technology, 34 (5), P.487-P.495. (SCI). First and Contact Author、通訊作者.
Hensher, D. A., Jou*, R. C., Rose, M. J., Li, Zheng and Huang, G. L. (2011, Jun). A comparative investigation of the effects of the design dimensions of choice experiments on car commuters’ route choice behaviour and valuation of time in Taiwan and Australia.
Jou*, R. C., Chen, C. C. and Chen, Y. L (2011). The effects of travellers' acceptance/satisfaction of unimplemented/implemented transportation demand management strategies on travel behaviour. Transportmetrica, 7(3), p.201-p.228. (SSCI). NSC 96-2415-H-260-004-S
Jou*, R. C., Wu, Y. C. and Chen, K. H. (2011). Analysis of environmental benefits of a motorcycle idling stop policy at urban intersections. Transportation, 38(2), P.1017-P.1033. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C. Hensher, D.A. and Hsu, T.L. (2011). Airport ground access mode choice behavior after the introduction of a new mode: A case study of Taoyuan International Airport in Taiwan.
Transportation Research E, 47 (3), 371–381. (SSCI). First and Contact Autho
Jou*, R.C., Hensher, D.A., Wu, Y.C. and Liu, J.L. (2011). The willingness-toaccept in time compensation for turning off the idling engine of motorcycles at red lights in Taiwan: A short note. Transportation Research D, 16 (3), 251–256. (SSCI). First and Contac
Jou*, R.C., Hensher,D.A., Liu, Y.H. and Chiu, C.S. (2010, Mar). Urban commuters’ mode-switching behaviour in Taipai, with an application of the, bounded rationality principle. Urban Studies, 47 (3), P.650-P.665. (SSCI). First and Contact Author、通訊作者.
Jou*, R.C, Hensher,D.A., Wu,P.H. and Fujii, S. (2010). Road pricing acceptance: analysis of survey results for Kyoto and Taichung. International Journal of Sustainable Transportation, 4(3), P.172 -P.187. (SSCI). NSC 95-2221-E-260-043. First and Contact Author、
J. C. Chou, C. W. Kuo*, C. Y. Liao, 2012/6. Air Travelers' Choice Behaviors under Direct Links between Taipei and Shanghai. Journal of the Chinese Institute of Transportation, P. 135-166. (TSSCI). First Author.
Y. H. Liu*, J. C. Chou, C. W. Lin, 2011/6. Scatter Search Heuristic for Solving the Generalized Traveling Salesman Problem. Journal of the Chinese Institute of Transportation, No. 2, P.271-288. (TSSCI).
J. C. Chou*, T. Y Chen, 2010/12. Application of Count Models to Analyze Motorbike Accident Behavior. Journal of the Chinese Institute of Transportation, Vol. 22 No. 4, P.389-412. (TSSCI). First and Contact Author.
J. C. Chou, S. C. Chiu, Y. H. Liu*, 2010. Effects of Parking Fee and Transit Service Quality on Urban Motorbike Commuter Mode Choice Behavior. Journal of the Chinese Institute of Civil and Hydraulic Engineering, Vol. 22 No. 2, P. 215-223. (EI). First Author.
Y. H. Liu, J. C. Chou, C. W. Lin, 2011. Scatter Search Heuristic for Solving the Generalized Traveling Salesman Problem. Journal of the Chinese Institute of Transportation, Vol. 23 No. 2, P. 271-288. (TSSCI).
J. C. Chou, C. W. Kuo, C. Y. Liao, 2012. Air Travelers' Choice Behaviors under Direct Links between Taipei and Shanghai. Journal of the Chinese Institute of Transportation, Vol. 24 No. 2, P. 135-166. (TSSCI).

Domestic and foreign seminars

International Conferences:

Chen, K. H. and Jou, R. C., 2010 "A Study of Highway Drivers' Demand and Pricing of Real-Time Traffic Information", presented at WCTR Conference, Lisbon, Portugal.
Chao, M. C., Jou, R. C., and Chen, T. Y., 2010 "The Hospital Costs of Traffic Accidents Involving the Elderly in Taiwan", presented at WCTR Conference, Lisbon, Portugal.
Jou, R. C., Chen, C. C. and Ke, R. G., 2010 "The Influences of Evaluation Changes from Different World-of-Mouth Channels on the Acceptance Intention of ETC Policy by Highway Users in Taiwan", presented at WCTR Conference, Lisbon, Portugal.
Wu, J. S., Jou, R. C., Wu, Y. C. and Lou, T. C., 2010, "Integrated Traffic Control Strategies Based on Information Exchange in Taichung City", presented at 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, Shandong, China.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2011 "A Study of Job Stress and Turnover Tendency among Air Traffic Controllers: The Mediating Effects of Job Satisfaction", presented at ATRS Conference, Sydney, Australia.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2012 "Asymmetric response model for evaluating airline service quality: An empirical study in cross-strait direct flights", presented at ATRS Conference, Tainan, Taiwan.
Kuo, C. W. and Jou, R. C., 2012 "A study on the influence of traditional and new media upon freeway users' willingness to adopt Electronic Toll Collection service", presented at EWGT Conference, Paris, France.
Kuo, C. W., Tang, M. L. and Jou, R. C., 2013 "A study on airline passengers' behavior intention to use self check-in services", presented at ATRS Conference, Bergamo, Italy.
Jou, R.C., Chen, T.Y., and Kuo, C.W., 2013 "The willingness to pay of economic class air passengers for a carbon-offset policy", presented at ATRS Conference, Bergamo, Italy.
Chen, T.Y., Jou, R.C., and Kuo, C.W., 2013 "A study on the compensation of road traffic accidents: An approach using civil court verdicts", presented at Road Safety and Simulation Conference, Rome, Italy.

Domestic Conferences:

Chen, K. H. and Jou, R. C., 2010 “A Study of Highway Drivers’ Demand and Pricing of Real-Time Traffic Information”, presented at WCTR Conference, Lisbon, Portugal.
Chao, M. C., Jou, R. C., and Chen, T. Y.,2010 “The Hospital Costs of Traffic Accidents Involving the Elderly in Taiwan”, presented at WCTR Conference, Lisbon, Portugal.
Jou, R. C., Chen, C. C. and Ke, R. G., 2010 “The Influences of Evaluation Changes from Different World-of-Mouth Channels on the Acceptance Intention of ETC Policy by Highway Users in Taiwan”, presented at WCTR Conference, Lisbon, Portugal.
Wu, J. S., Jou, R. C., Wu, Y. C. and Lou, T. C., 2010, “Integrated Traffic Control Strategies Based on Information Exchange in Taichung City”, presented at 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, Shandong, China.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2011 “A Study of Job Stress and Turnover Tendency among Air Traffic Controllers: The Mediating Effects of Job Satisfaction”, presented at ATRS Conference, Sydney, Australia.
Kuo, C. W., Jou, R. C. and Tang, M. L., 2012 “Asymmetric response model for evaluating airline service quality: An empirical study in cross-strait direct flights”, presented at ATRS Conference, Tainan, Taiwan.
Kuo, C. W. and Jou, R. C., 2012 “A study on the influence of traditional and new media upon freeway users’ willingness to adopt Electronic Toll Collection service”, presented at EWGT Conference, Paris, France.
Kuo, C. W., Tang, M. L. and Jou, R. C., 2013 “A study on airline passengers’ behavior intention to use self check-in services”, presented at ATRS Conference, Bergamo, Italy.
Jou, R.C., Chen, T.Y., and Kuo, C.W., 2013 “The willingness to pay of economic class air passengers for a carbon-offset policy”, presented at ATRS Conference, Bergamo, Italy.
Chen, T.Y., Jou, R.C., and Kuo, C.W., 2013 “A study on the compensation of road traffic accidents: An approach using civil court verdicts”, presented at Road Safety and Simulation Conference, Rome, Italy.
C. H. Chen, J. C. Chou, 2011/12. Using Cumulative Prospect Theory to Investigate Highway Users’ Route Selection Behavior. The 26th Chinese Institute of Transportation Symposium.
I. C. Yeh, J. C. Chou, Y. C. Chiu, 2011/12. Freeway Auto Drivers’ Travel Choice Behavior under Electronic Distance-Based Toll System. The 26th Chinese Institute of Transportation Symposium.
H. I. Tang, J. C. Chou, Y. C. Chiu, 2011/12. Freeway Drivers' Willingness to Pay for an On-Board Unit Under an Electronic Toll Collection System. The 26th Chinese Institute of Transportation Symposium.
W. C. Su, J. C. Chou, C. W. Kuo, 2011/12. Tourism and Travel Behavior of Sun Moon-Lake Visitors after the Operation of New Freeway. The 26th Chinese Institute of Transportation Symposium.
S. W. Lin, C. W. Kuo, J. C. Chou, 2011/12. The Relationship Among the Work Pressure, Job Satisfaction, Work Performance, and Resignation Intention of Air Traffic Controllers. The 26th Chinese Institute of Transportation Symposium.
Y. L. Yen, J. C. Chou, 2011/12. An Application of Stochastic Frontier Analysis to Investigate the Technical Efficiency of International Airline Companies in Taiwan. The 26th Chinese Institute of Transportation Symposium.
C. W. Kuo, J. C. Chou, Y. P. Wang, T. Y Chen, M. L. Tang, 2012/12. A Study on Carbon Offsetting Program Acceptance of Airline Passengers. The 27th Chinese Institute of Transportation Symposium.
J. C. Chou, C. C. Kuo, I. B. Chen, 2012/12. Driver Perception on Level of Service at Signalized Intersection. The 27th Chinese Institute of Transportation Symposium.
T. Y Chen, J. C. Chou, Y. C. Chiu, C. W. Kuo, 2012/12. A Study on the Compensation of Road Traffic Accidents: An. Approach of Courts' Civil Verdicts. The 27th Chinese Institute of Transportation Symposium.
J. C. Chou, C. C. Kuo, I. B. Chen, 2012/12. Driver Perception on Level of Service at Signalized Intersection. The 27th Chinese Institute of Transportation Symposium.
Y. T. Lin, J. C. Chou, 2013/12. Offenders’ Willingness to Pay Consolidation Compensation for Road Traffic Accidents. The 28th Chinese Institute of Transportation Symposium.
C. W. Kuo, J. C. Chou, Y. P. Wang, 2013/12. Airline Passengers’ Willingness to Pay for Boarding Services. The 28th Chinese Institute of Transportation Symposium.
T. Y Chen, J. C. Chou, 2013/12. Offenders’ Willingness to Pay Productivity Loss for Road Traffic Accidents. The 28th Chinese Institute of Transportation Symposium.
J. H. Chen, J. C. Chou, 2013/12. A Study on the Relationship of Severity between Drivers and Passengers in Car and Motorbike Accidents. The 28th Chinese Institute of Transportation Symposium.
C. H. Yu, J. C. Chou, C. W. Bai, 2013/12. A Comparison Between the Pedestrian-Related Traffic Accidents in the United Kingdom and Taiwan. The 28th Chinese Institute of Transportation Symposium.
S. Y. Yu, Y. C. Chiu, J. C. Chou, C. Bo, 2013/12. Modeling Freeway Driver Behavioral Changes in Mode and Route Choices under Distance-based Toll Scheme: A Latent Class Approach. The 28th Chinese Institute of Transportation Symposium.
T. Y Chen, J. C. Chou, 2014/12. Using Offenders’ Willingness to Pay to Estimate the Overall Cost of Traffic Accidents in Taiwan. The 29th Chinese Institute of Transportation Symposium.
Y. P. Wang, C. W. Kuo, J. C. Chou, 2014/12. The Study of Airline Passenger's Behavioral Intention to Carbon-Offset. The 29th Chinese Institute of Transportation Symposium.
C. W. Bai, J. C. Chou, 2014/12. Pedestrian-Related Traffic Accidents for Traveling With and Against Traffic: An Evaluation on Collision Characteristics and Injury. The 29th Chinese Institute of Transportation Symposium.
C. W. Kuo, C. H. Chen, Y. C. Chiu, J. C. Chou, 2015/12. Airline Passengers’ Willingness to Pay for Value-Added Services in Low-Cost Airlines. The 30th Chinese Institute of Transportation Symposium.
C. W. Kuo, Y. C. Chiu, J. C. Chou, C. H. Chen, T. Y. Chiang, 2015/12. Airline Passengers’ Selection Behavior for Value-Added Services in Full-Service Airlines. The 30th Chinese Institute of Transportation Symposium

Patents and technology transfers

周榮昌，「高速鐵路旅運者車廂等級選擇之研究」，科技部委託，民國一百年七月。(NSC 99-2410-H-260-057-)
周榮昌，「台灣地區高速公路即時交通資訊定價之研究-Spike模式之應用」，科技部委託，民國一百年七月。(NSC 99-2410-H-260-058-)
王義川、許添本、周榮昌等人，「我國自行車政策之研究」，行政院研究發展考核委員會委託，民國一百年三月。(RDEC-RES-099-A9907)
馮正民、邱裕鈞、周榮昌等人，「高速公?電子收費系統?銷策?研擬暨實施計程及差別收費制?之評估分析」，遠通電收股份有限公司委託，民國一百年五月。
馮正民、邱裕鈞、周榮昌等人，「公路公共運輸發展政策推動效益之評估與回饋－運具選擇行為變動之分析及決策支援系統建置(1/2)」，交通部運輸研究所委託，民國一百年十二月。
周榮昌，「高速公路駕駛人即時交通資訊影響下路徑選擇行為之研究-應用累積期望理論」，科技部委託，民國101年七月。(NSC 100-2410-H-260-051-)
周榮昌，「應用隨機成本邊界法探討台灣公路客運業技術效率」，科技部委託，民國101年七月。(NSC 100-2410-H-260-050-)
周榮昌等人，「道路交通事故成本推估之研究」，交通部運輸研究所委託，民國101年十一月。
周榮昌譯注，「運輸系統分析基礎概論」，聯經出版社，民國102年一月。(ISBN 978-957-08-4121-3)
周榮昌，「汽車怠速熄火策略之環境效益分析」，科技部委託，民國102年七月。(NSC 101-2410-H-260-052-)
周榮昌，「航空乘客對碳補償願付價格之研究」，科技部委託，民國103年七月。(NSC 101-2410-H-260-053-MY2)
周榮昌，「公共自行車使用強度及租賃費率之研究」，科技部委託，民國104年七月。(NSC 102-2410-H-260-026-MY2)
周榮昌，「全國性學術團體辦理學術推廣業務計畫」(中華民國運輸學會) ，科技部委託，民國103年一月。(103-2420-H-614-001-)
周榮昌，「道路交通事故肇事者之願付價格」，科技部委託，民國103年七月(103-2221-E-260-015-MY3)
周榮昌，「航空旅客對航空公司加值服務選擇行為之實證研究」，科技部委託，民國103年七月(103-2221-E-156-002-)
周榮昌，「全國性學術團體辦理學術推廣業務計畫」(中華民國運輸學會) ，科技部委託，民國104年一月。(103-2420-H-614-001-)

Execution plan

科技部

周榮昌等，「以類神經網路分析號誌轉換下駕駛者選擇行為之研究」，科技部委託，民國八十五年七月。(NSC-85-2211-E-035-011)
周榮昌等，「號誌轉換下駕駛者違規行為之研究」科技部委託，民國八十六年二月。(NSC-86-2815-C-035-014-E)
周榮昌等，「我國發展旅行者行前資訊查詢系統之可行性探討－現況、技術及需求調查與初步建構」，交通部運輸研究所委託，民國八十五年十一月。
周榮昌等，「台中市七期重劃區內交通用地城際客運轉運中心設置之整體規劃」，台中市政府委託，民國八十七年二月。
周榮昌等，「台中地區公車路線查詢系統之建立」，科技部委託，民國八十七年二月。(NSC-87-2815-C-035-028-E)
周榮昌，「多項式普羅比模式求解效率之研究-應用基因演算法」，科技部委託，民國八十七年七月。(NSC-87-2415-H-035-020)
周榮昌，「汽車持有數和汽車使用量之共同決策行為分析－個體經濟模式之應用」，科技部委託，民國八十八年七月。(NSC-88-2415-H-035-005)
周榮昌，「行前資訊對於通勤者旅次行為影響之研究－聯合估計之應用」，科技部委託，民國八十八年七月。(NSC-88-2211-E-035-010)
林明德、周榮昌，「以類神經網路建立四行程機車行車耗油及污染物模式」，科技部委託，民國八十八年七月。(NSC-88-2211-E-005-007)
周榮昌等，「旅運者對於航空運輸及高速鐵路間之選擇彈性研究─以中、長程旅途為例」，科技部委託，民國八十八年二月。(NSC-88-2815-C-035-046-H)
周榮昌等「公共投資於中小型交通建設之策略規劃與準則制訂之研究」，交通部科技顧問室委託，民國八十八年八月。
周榮昌，「家計單位汽、機車持有與使用之間斷性/連續性混合需求模式之研究」，科技部委託，民國八十九年八月。(NSC 89-2416-H-035-009)
周榮昌，「高速公路設置高乘載車道之評估-整合隱藏變數模式與選擇模式」，科技部委託，民國九十年七月。(NSC 90-2211-E-035-042-)
周榮昌等，「台灣省市區道路交通特性分析(八十九年度)中區計畫」，營建署委託，民國九十年十月。
周榮昌等，「即時交通資訊對高速公路使用者路線移轉之影響：結構方程式之應用」，科技部委託，民國九十一年二月。(NSC-90-2815-C-035-021-H)
周榮昌，「應用GAMNP探討城際間旅運者之時間價值」，科技部委託，民國九十一年七月。(NSC 90-2211-E-035 -019)
周榮昌，「家計單位機動車輛持有與使用特性之研究」，科技部委託，民國九十一年七月。(NSC 90-2415-H-035 -009-SSS)
劉祐興、周榮昌，「城際旅運者運具選擇行為模式之研究」，科技部委託，民國九十一年七月。(NSC 90-2416-H-260 -009)
周榮昌，「國際航線旅客選擇航空公司行為之研究」，科技部委託，民國九十二年七月。(NSC 91-2211-E-260-011)
周榮昌等，「大眾運輸資訊對通勤者運具選擇之影響」，科技部委託，民國九十三年二月。(NSC 92-2815-C-260 -023 -E)
周榮昌，「高速公路高乘載專用車道接受度之分析」，科技部委託，民國九十三年七月。(NSC 92-2211-E-260 -009)
周榮昌，「不同類型交通資訊提供下對高快速公路用路人路線移轉行為之影響」，科技部委託，民國九十四年七月。(NSC 93-2211-E-260-008)
周榮昌，「有限資訊下台灣地區個人及家戶持有汽機車數量模式之研究」，科技部委託，民國九十五年七月。(NSC 94-2211-E-260-010)
周榮昌，「私人運具通勤者之道路定價方案接受度及不同方案對通勤者旅運行為之影響」，科技部委託，民國九十六年七月。(NSC 95-2221-E-260-043)
周榮昌，「運輸需求管理方案接受度之研究及其對旅運者行為之影響」，科技部委託，民國九十七年七月。 (NSC 96-2415-H-260-004-SSS)
Mahmassani, H. S. and Jou, R. C., 1998, "Bounded Rationality in Commuter Decision Dynamics: Incorporating Trip Chaining in Departure Time and Route Switching Decisions", in Theoretical Foundations of Travel Choice Modeling, T. Garling, T. Laitila, and K. Westin, ed., Sweden, p.201-p.229.
Jou, R. C., and Mahmassani, H. S., 1998, "Day-To-Day Dynamics of Urban Commuter Departure Time and Route Switching Decisions: Joint Model Estimation". Chapter 20 in J. de Dios Ortuzar, D. Hensher, and. S. Jara-Diaz, ed., Travel Behaviour Research: Updating the State of Play, p.365-p.384.
Jou, R. C., Hensher, D. A., and Chen, K. H., 2005, "Route Choice Behavior of Freeway Travelers Under Real-Time Traffic Information Provision-Application of the Best Route and the Habitual Route Choice Mechanisms", Working Paper ITLS-WP-05-20, ISSN 1832-570X, Institute of Transport and Logistics Studies (ITLS). (科技部補助94年度(2005)出國短期進修)
Jou, R. C., Lam, S. H., Hensher, D. A., and Kuo, C. W., 2006, "The Effects of Service Quality and Price on International Airlines' Competition", Working Papers ITLS-WP-06-01, ISSN 1832-570X, Institute of Transport and Logistics Studies (ITLS) (科技部補助94年度(2005)出國短期進修)

其他委案

疫情結束，回不回的去? 探討COVID-19對民眾旅運行為之影響
國際航線座位競標行為之研究
應用主動式需求管理之旅運者行為分析
以計量經濟模式探討觀光與運輸的關係
都市機車通勤者對電動機車偏好與移轉行為之研究
計程車服務差異化選擇行為之研究
南投縣觀光自行車道設置計畫規劃案
道路交通事故成本推估之研究

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周榮昌(JOU, Rong-Chang)

Education

Experiences

​​​Journal:

International Conferences:

科技部

Education

Experiences

​​​Journal:

International Conferences:

科技部

Journal:

Journal: